Some Tips About Content Marketing
With such an immense amount of information online and so many phony untrustworthy sites, how can you and your brand online distinguish itself?
Some of the challenges of online content marketing can seem overwhelming, but here is some quick info to guide you and creating your best online presence.
Who is Your Audience?
Pick a specific person who you want to see your content (and therefore who you're selling to). After you make a rough descriptive list about this person, build your content to cater to their needs. Think of your audience as a real person you know and how you want to reach them, peak their interest and make them want to keep up with your content. While working behind a screen it's easy to forget that your audience is a person just like you who loves funny cat videos and sports updates on their Twitter. Do not forget this.
After figuring out your audience and figuring out the tone of your content you'll need to keep them interested, entertained, and trusting in your brand, its time to do a quick check. Is the content tone also a representation of yourself? Make sure that you are comfortable with what your media is projecting-- is it too serious? messy? overwhelming looking?
It's just as important to be confident in your media as a depiction of your brand and what you're about as it is to cater to the needs of your audience-- if you wouldn't be interested in your content or find it interesting, how can you expect anyone else to? If your online presence isn't exactly how you need it to be representative of yourself, it may be time for a media facelift.
Your Online Presence
Now that you have your audience and your personal brand style, it's time to apply this to your content. When building your brand online, keep two things in mind: be creative and be widespread. Having a unique presence in the cluttered and mundane online world will make your brand memorable and bring your audience back for more. Having a widespread presence across multiple different media outlets helps you reach more people, more potential customers.
Here are a few outlets for distributing content:
1.Blogs. Blogging is an effective and simple way to establish trust with your audience, inform them on what your brand is about, and give them a feel for your brand as a whole (more than merely business info). The most important parts of blogging are posting consistently and not overwhelming your audience with solely dry informational content. Alternate dense pieces with lighter life pieces-- remember, this is all about people behind the screens.
2.Twitter. Reaching a younger audience, Twitter is perfect for shorter content, pictures, and a lighter tone. Young people rely heavily on Twitter as a news source and entertainment outlet--use it in whichever way will apply best for your brand.
3.Facebook. Facebook favors ages 20-50, so when posting, keep this in mind. Facebook is good for longer posts, pictures, and creating potential events.
4.Instagram. If your brand relies heavily on something that is visually appealing, don't shy away from having a consistent Instagram presence. Instagram is great for distributing pictures; despite what they say about books and covers, Instagram does a great job if your cover is photogenic (food companies, clothes, jewelry...).
5.Infographics. If your content has strong numbers and statistics, an effective way to highlight this is to make an interesting and interactive infographic. A combination of clear charts, impressive numbers, and pictures will impress your audience and give them real numbers to trust.
6.Videos. If your brand is something appealing through motion, videos can be a great tool. People love to see people and hear a great story; having a strong interesting, and appropriately long video can be a great way to hold an audience member's attention.
7.Longform. For the readers and information seeking audiences, a longform article/guide can be an extremely valuable content outlet. Having reliable information in a clear and concise, yet thorough format can be trust instilling and keep an audience coming back and relaying your brand forward to more people.
Overall, with all these different outlets, it's crucial to remember to maintain an online presence that you feel is a depiction of yourself and what you're about. It's important to be reliable and consistent with content posts, whether its on a daily schedule or once a month-- it's about connecting with people and people like reliability. This will all build your audience and consumers' trust in you and your brand, which will ultimately help you in tenfold.